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CGWC partner Melvin B. Wright serves on the Florida Bar Advertising Committee. Recently, the committee met at the annual Florida Bar Convention and discussed grappling with drafting ethics advisory opinions on website marketing techniques. The Florida Bar is always concerned about prohibiting marketing techniques that mislead or deceive the public and website marketing is fraught with opportunity for the unsavory practitioner. The Florida Bar News article quoting Mr. Wright can be read here. Mr. Wright favors advisory opinions guiding lawyers on what techniques are considered false, misleading or deceptive but fears the Florida Bar could easily overstep boundaries and violate commercial free speech rights with an overly aggressive approach to regulating website design, search engine optimization techniques and website content.